With over fifteen years of experience in the filmed entertainment industry, Sanjay began his career as a film journalist and critic. Over the years, he has built a multidisciplinary career spanning public relations, film marketing, festival programming, content development, and film festival strategy.

He most recently served for over five years as Creative Director – Films at a leading Indian film studio, where he worked across the development of more than 55 feature films. He is currently the Co-Founder of Mediasmiths Image Consultants, a strategic communications and advisory firm working representing a wide range of clients across the entertainment field.