Dhruv is an entertainment industry professional with over two decades of experience across independent music, film, live events, and digital formats. He has worked closely with artists such as Indian Ocean, and Prateek Kuhad, while also producing films for Netflix

He was Festival Director for the first three editions of NH7 Weekender, executive produced The Dewarists (Cannes Lions Bronze winner), and has managed large-scale tours and album launches across India. As Founder & CEO of Big Bad Wolf Entertainment, he continues to build artist-led, culture-defining projects.